Privacy Policy

Overview

iMedSense Sdn Bhd ("iMedSense", "we", "us", or "our") operates websites, mobile applications, and related digital services, including apps and casual games published under IMEDSENSE SDN. BHD. This policy explains our data collection and protection practices when visitors access our websites or interact with our applications, games, and related services.

1. Information We Collect

Automatically Collected Technical Data:

When you use our websites, applications, and services, we and our third-party partners (including advertising networks) may automatically collect:

• Device IP address
• Mobile advertising identifiers (such as Apple IDFA or Google Advertising ID)
• Browser and device type, model, and manufacturer
• Operating system and version
• Language and locale settings
• Application usage statistics (launch times, session duration, features used)
• Ad interaction data (views, impressions, click-throughs)
• Approximate or precise location data (GPS), if you grant location permission
• Anonymous identifiers (cookies and similar technologies)

Voluntary Information:

When users contact us, request a quotation, subscribe to newsletters, sign up for marketing emails, or contact support, we collect:

• Email address
• Name (if provided)
• Company name and project details (if provided)

Account creation is not required for most website functionality.

2. Use of Information

Data is used to:

• Operate and improve our websites, applications, and games
• Respond to enquiries and provide our development, testing, AI, and system services
• Serve personalized advertisements
• Measure ad performance and effectiveness
• Send updates, newsletters, and marketing communications (with consent)
• Provide customer support
• Analyze usage trends and engagement
• Comply with legal obligations

3. Cookies and Tracking

We use cookies and similar tracking technologies to recognize returning visitors, enhance functionality, collect analytics, and serve relevant advertisements. Users can control cookies through browser settings, though refusing them may limit feature access or result in less relevant ads.

4. Advertising and Third-Party Partners

Some of our applications and games display advertisements served through third-party advertising networks and demand partners. As required by our advertising partners, we disclose the following:

Third-Party SDK Data Collection:

Our applications integrate software development kits (SDKs) from third-party advertising partners, including but not limited to Clever Ads Solutions (CAS.ai), Google AdMob, and other ad networks. These SDKs may independently collect the following information from your device:

• IP address
• Mobile advertising identifiers (IDFA, Google Advertising ID)
• Device information (type, model, operating system)
• Approximate or precise location data (if permission is granted)
• Application usage data (launch times, session duration)
• Ad interaction data (views, impressions, click-throughs)

Demand Partners and Advertisers:

Advertisers and demand partners that provide advertising content through these SDKs may also collect personal information or other data about you directly through the SDK. This data collection is governed by their respective privacy policies.

Ad Performance Data Sharing:

We share aggregated and non-personally identifiable information with our advertising partners, including:

• Number of ad placement requests
• Number of impressions and click-throughs generated
• Revenue and eCPM (effective cost per thousand impressions) data
• General audience demographics and engagement metrics

Third-Party Privacy Policies:

For more information about how our advertising partners collect and use data, please review their privacy policies:

• Clever Ads Solutions (CAS.ai) Privacy Policy
• Google Privacy Policy

5. Data Retention and Deletion

Personal information is retained only as long as necessary for stated purposes or legal requirements. Users can request deletion by emailing business@imedsense.com. Deletion requests for third-party partner data will be forwarded appropriately.

Please note that data collected directly by third-party advertising SDKs is subject to their own retention policies. You may need to contact these partners directly or adjust your device settings (such as resetting your advertising identifier) to manage that data.

6. Children's Privacy

Our websites, applications, and games are not directed at children under the age of 13 (or under 16 in jurisdictions where GDPR or similar regulations apply). We do not knowingly collect personal information from children under these ages. If we become aware that we have inadvertently collected personal information from a child under the applicable age, we will take steps to delete such information promptly. If you believe a child has provided us with personal information, please contact us at business@imedsense.com.

7. Your Rights and Choices

Depending on your location, you may have certain rights regarding your personal information:

• Access: Request a copy of the personal information we hold about you
• Correction: Request correction of inaccurate personal information
• Deletion: Request deletion of your personal information
• Opt-out of personalized advertising: You can opt out of personalized ads by adjusting your device settings:
  • iOS: Settings → Privacy → Tracking → Disable "Allow Apps to Request to Track"
  • Android: Settings → Google → Ads → Opt out of Ads Personalization
• Withdraw consent: Where processing is based on consent, you may withdraw it at any time

To exercise any of these rights, please contact us at business@imedsense.com.

8. Security

We implement reasonable administrative and technical safeguards to protect against unauthorized access, though absolute security cannot be guaranteed.

9. International Data Transfers

Information may be processed or stored outside users' home countries by us or our third-party service providers, including advertising partners. By using our services, you consent to the transfer of your information to countries that may have different data protection laws than your country of residence. We ensure that any such transfers comply with applicable legal requirements and that your information remains protected.

10. Legal Basis for Processing (EEA/UK Users)

If you are located in the European Economic Area (EEA) or United Kingdom (UK), our legal basis for collecting and using your personal information includes:

• Consent: Where you have given explicit consent for processing (e.g., for personalized advertising)
• Legitimate interests: For operating our services, improving user experience, and serving contextual advertisements
• Legal obligations: Where processing is necessary to comply with applicable laws

11. Changes to This Policy

Updates may occur with revised effective dates posted on the policy page. Continued service use after changes indicates acceptance of the updated policy. We encourage you to review this policy periodically.

12. Contact Information